“Without the song, there is no music”- Mavin’s Kizito Ahams on business behind Afrocroiser

Kizito Ahams of Mavin Records emphasizes the essential role of songwriting within the commercial structure of Afrocroiser. He explains how creative content serves as the fundamental basis for business operations in the music industry, suggesting that the success of musical ventures depends primarily on the quality and presence of the songs themselves.